Recently, there was a meeting in London, where four of their executives met with their clients, respectively their affiliates and their publishers.
In this meeting there were a lot of things discussed, but the following I found interesting:
- multi lingual order form;
- improving client communications;
- other payment options; (for affiliates and publishers);
- affiliate contact with the customers;
The first one, respectively, the multi lingual order form, would be a great idea, because it will make it easier for people who are not so familiar with the English language to purchase products.
Improving client communications, has been a problem for a long time now, because many people complained that their e-mails were not answered.
Other payment options, well, this is the best thing I think was discussed there, and PayPal was considered as an option. Imagine to stop waiting for those checks each month, then cashing them in, and receiving payments by PayPal almost instantly. No more paperwork, a lot of time saved, and a great deal of comfort for the publishers and affiliates.
The affiliate contact with the customers, is considered to be restricted, because as we know, the affiliates are able to see the e-mails of the clients in their accounts, and some of them are using this as a technique to build their lists.
You can see more about it, and other things that were discussed here.
George Has.
